Building a Global Legacy of Leadership

The Young Champion Ambassador for the U.S. Olympic & Paralympic Museum

In collaboration with the U.S. Olympic & Paralympic Museum, we developed a groundbreaking initiative designed to extend the values of the Olympic Movement into classrooms and communities around the world. The Youth Champion Ambassador (YCA) was envisioned not as a one-time program but as a globally scalable youth leadership platform empowering young people to grow as creative, resilient, and community-minded leaders inspired by Olympic ideals.

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The goal was clear: to bridge the symbolic power of the Olympics with real-world youth development, creating an experience that resonates across borders, cultures, and educational systems. From concept to launch, our work spanned multiple disciplines, ensuring a consistent and profoundly engaging experience at every touchpoint.

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Verbal & Visual Identity

A New Language of Youth Empowerment

We began by shaping the verbal identity of the program—defining its tone, core messaging, and narrative structure. The result was an aspirational voice, accessible, global, yet personal. We chose language that uplifts young people and honors their potential, reinforcing growth, curiosity, and purposeful leadership themes.

In parallel, we crafted a bold, modern visual identity that balanced Olympic prestige with youth culture. The logo, color palette, typography, and brand patterns were designed to be flexible and recognizable across physical and digital platforms, capturing the energy and inclusiveness of the YCA mission.

Curriculum Design

Leadership Through Olympic Ethos

At the heart of the Youth Creative Academy is a modular, experiential curriculum rooted in six transformative principles drawn from both Olympic values and youth development psychology:

• Connection – Building bridges between people, cultures, and ideas
• Simplicity – Focusing on clarity of purpose and self-awareness
• Creativity – Encouraging original thinking and artistic expression
• Innovation – Solving problems with courage and imagination
• Resilience – Learning from adversity and staying the course
• Reflection – Developing insight through self-examination and storytelling

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Each module includes interactive exercises, real-world projects, discussion prompts, and community challenges, allowing students to engage deeply and apply what they learn in their lives and environments. The curriculum is designed for flexible implementation and is adaptable for use in schools, museums, workshops, or virtual programs.

A Global Youth Movement

Though headquartered at the U.S. Olympic & Paralympic Museum in Colorado Springs, YCA was never intended to be local in scope. From its earliest stages, we designed the program for international scalability, and today, it is active in India, Slovenia, Greece, Abu Dhabi, and China, with additional interest from educational institutions and Olympic committees in other regions.

Each international partnership is localized to reflect cultural context while staying true to the YCA global ethos, allowing students worldwide to engage with the program in meaningful and relevant ways.

Program Launch and Experience Design

We supported the program’s debut with a dynamic launch event that included student presentations, community art installations, and interactive storytelling experiences within the museum. Every detail—from signage and wayfinding to interactive stations and printed materials—was carefully crafted to immerse participants in the YCA identity and ethos.

Our work included:

• Space branding within the Museum, transforming physical areas into environments of inspiration and action
• Photography and storytelling assets to highlight student voices and ambassador stories
• Print collateral including participant workbooks, facilitator guides, and take-home artifacts
• Program culture design to guide staff, facilitators, and partners in delivering a consistent and empowering experience

Planning for Long-Term Impact

We didn’t stop at launch. Our team built a roadmap for sustainable growth and replication, including a facilitator certification program, ambassador network, and digital infrastructure that supports both asynchronous and live instruction. Strategic program partnerships were formed with schools, youth organizations, and Olympic affiliates to ensure long-term success and relevance.

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YCA is more than a youth program— It was one of the first program that attempted to connect the dots across boarders and multiple disciplines inspiring other Olympic entities to follow its approach and leverages the ethos of the Olympics beyond a strict sport framework in order to ignite the leadership potential in every young person via one common global reference.

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Through design, storytelling, and profoundly human-centered strategy, we helped turn a bold idea into a real, thriving experience shaping tomorrow’s leaders.