Strategy, Logo, Design System, Web, UX&UI
Our initial work with PPBEA started with a stratigic analysis of their brand essence and objectives.
After a series of strategic meeting our suggestion was to invest in designing a new visual language, which lies in the middle between education and business.
Our suggestions was implemented via a mobile-based and fully responsive web solution, which reflects how bold and relevant the PPBEA initiative is for employers and students.
Pikes Peak Business and Education Alliance (PPBEA) functions as a public/private partnership that emerges out of the effort amongst multiple school districts and charter school partners aiming to re-calibrate the K-12 education system by offering a a work-based learning marketplace that helps students connect with employers.