Kebloom is a youth-focused entrepreneurship platform that empowers young people to explore their creativity and turn their ideas into real-world businesses. Originally launched in Australia under the name Kidsday, the company approached us with an ambitious goal: to successfully reposition and launch into the U.S. education market.

Challenge

While "Kidsday" had gained local traction, the name lacked the distinctiveness and maturity needed for U.S. audiences—particularly older teens, educators, and school systems. The brand needed to evolve from a fun, child-oriented concept into a scalable, globally resonant platform with credibility and clarity.

Additionally, the visual identity and messaging required a complete overhaul to reflect the sophistication, energy, and purpose behind the platform's mission.

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Our Approach

Discovery & Strategy

We began with an immersive discovery phase:

• Conducted interviews with stakeholders, educators, and target users
• Audited the current brand experience, name perception, and platform functionality
• Identified gaps in messaging and cultural resonance for U.S. expansion

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Naming & Positioning

Recognizing that "Kidsday" felt too generic and youthful for the target demographic, we explored dozens of naming directions before landing on Kebloom—a fresh, energetic name that fused “bloom” (symbolizing growth and creativity) with a playful, memorable structure.

Kebloom captured the brand's core: helping young people "bloom" to their full potential by creating businesses, taking risks, and shaping their futures. The new name was tested with students and educators, receiving high marks for uniqueness, relevance, and emotional connection.

Brand Identity Development

We then developed a complete brand identity system:

• Logo Design: A bold, organic form with upward motion to reflect growth
• Color Palette: Bright, optimistic tones balanced with trusted neutrals for educators
• Typography: Rounded, accessible fonts that balance fun and credibility
• Messaging Framework: New tone of voice guidelines and storytelling arcs for students, parents, schools, and investors

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UX and Digital Alignment

We also supported the Kebloom team with a design strategy for digital touchpoints, ensuring the new brand would translate seamlessly into the platform experience and marketing materials.

Results

• Successful renaming and rebranding from Kidsday to Kebloom
• Clear, culturally aligned messaging for U.S. education and youth audiences
• Scalable brand identity that works across digital, print, and program experiences
• Positive market feedback from both educators and students
• Positioned Kebloom for growth across international education systems

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By guiding the strategic renaming and full rebranding of Kidsday into Kebloom, we helped launch a platform that now speaks directly to the ambitions of a global generation. With a bold new name, vibrant identity, and emotionally resonant story, Kebloom empowers young people everywhere to dream boldly, create confidently, and shape their futures.

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